Fiat advertising has come a long way from the opulent, chauffeur-driven tour around Europe that this ad from 1923 depicts:

In 2012, it’s been all about Jennifer Lopez, Charlie Sheen and nerdy latte drinkers who daydream about beautiful Italian women:

FUN FACT: Fiat is actually an acronym for Fabbrica Italiana Automobili Torino, which literally translates to “Italian Automobile Factory of Turin”. (Turin is the city in northern Italy where the company was founded in 1899.)