Retro Ad of the Week: Cocaine Toothache Drops, 1885

Long before cocaine became a Studio 54 staple and illegal drug of choice among the American elite, it was used to cure the most benign of maladies – the toothache. Not surprisingly, late 19th century doctors and American drug companies recognized cocaine for its quick numbing qualities, and it made its way into many products, the most prominent being Coca-Cola.

FUN FACT: Among the many early promoters of this “miracle drug” were Sigmund Freud, Thomas Edison, Sarah Bernhardt, and a wealth of people in the silent film industry. (Source: Foundation for a Drug-Free World)

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