Nothing sends folks googling warm-weather vacations like the mid-winter blues. We’re halfway to spring, yet it seems eons away. Throw in some single-digit temps and it’s like shooting fish in a barrel. Even still, this retro Club Med ad ups the game. A few palm trees, a palapa, and a lone person lazing by the azure shore does the heavy-lifting. Who doesn’t want this beach getaway?
But it’s the copy that seals the deal. Though the headline screams of 1980’s gender-role sexism, the message is clear. You don’t have to do anything but relax at Club Med.
With a narrative from the point of view of a hard-working supermom, it’s a strong case for your vacation budget. Our once-skeptical mother is now a Club Med advocate. She captivates us with what sounds like a customer testimony. Her story ensures us that not only will everyone have a wonderful time, but that Club Med takes care of your every need, from snorkeling to child supervision — yes, even cooking and washing dishes. Whether it’s 1980-something or 2019, you can most definitely count us in!
Club Med had humble beginnings — started by Gerard Blitz as a series of low-priced summer colony of tents on Majorca. The idea was so popular that the first official Club Med was built the next year in Italy, with simple beachfront straw huts and communal washing facilities. Nearly 70 years later, Club Med is the only global all-inclusive resort company with properties all over the world. To cater to ever-more sophisticated guests, Club Med has spent billions renovating its properties and adding touches of luxury throughout. (Source: Wikipedia & Cadence Travel)