A while back we compared Cadillac ads from 1928 and 1962, noting the difference between performance-based and emotionally driven advertising. This 1957 ad shows a different approach (one Cadillac took a few years before using emotion to reach its audience). To show just how luxurious their new model was, they used a diamond necklace fashioned in their signature V-shape to separate the logo from the car and the body copy. In short, they wanted their audience to make the association between a recognized luxury product and the latest Cadillac to roll off the line.

FUN FACT: In the 1950’s, Cadillac invented the “autotronic eye”, which automatically dims headlights. (Source: Cadillac.com)