It’s interesting to look at how brands evolve over the years. Here we have a 1928 Cadillac ad that focuses on the details and performance benefits of the car. Then, 34 years later, you see the evolution of a luxury brand as it taps into the emotions of its audience — the rush you get when you pull up to the party in a fine automobile. Luxury brands fall all along the advertising range from benefits-based to emotion-driven to even abstract art. Which approach do you feel is most effective?

FUN FACT: Henry Leland named the company for his ancestor, Antoine de la Mothe Cadillac, who founded the city of Detroit. (Source: Wikipedia.)