Life insurance is boring. It’s a serious topic, but it’s also important. And insurance companies have struggled for years with ways to grab our attention. While some brands have taken a warm, lighthearted approach to advertising to humanize their brand – take MetLife’s famous Peanuts campaign as an example – other brands have taken a more serious approach. Or in this case, a tasteless one:

FUN FACT: Albany Life, although no longer accepting new policyholders, was actually a UK subsidiary of MetLife. However, in the mid-1990’s, Albany Life was sold to rival Canada Life. (Source: creditfinancecentre.co.uk)

Also, if you’re interested in the history of Snoopy and the MetLife brand, here is the lowdown.