Periscope, the live-broadcasting mobile app that launched earlier this year, has been proving itself among marketers lately, especially when it comes to large scale events. Purchased by Twitter in January, Periscope has posed some serious competition for live-streaming video app Meerkat, which launched in 2014. (Still a little fuzzy on the two? This infographic helps explain the differences.) With its geo-targeting and engagement features, Periscope seems to be leading the charge, and state fairs should be taking note.

Live streaming media is a great tool for state fairs, as long as you create a set schedule based around your best events and features – and stick to the schedule. If the content is low-quality, you have the potential to alienate your audience. Once you set your schedule, you can use apps like Periscope to bring a little piece of your event – in real time – to prospective visitors.

You can brush up on the basics with these helpful Periscope tips for state fairs:

1.   Give plenty of notice. 

Thanks to its tie-in with parent company Twitter, Periscope generates a tweet from your connected account when you begin a new broadcast. This is great for your followers who happen to be browsing their feeds when you start Periscoping, but could leave others out of the loop, at least for the live post (videos are accessible for 24 hours after the initial broadcast). Give your audience plenty of notice ahead of your upcoming broadcast to maximize your reach. This is especially critical if your broadcast will be happening at an off time of day; the goal, of course, is to plan Periscopes for social media’s high-traffic periods, but if a cooking demonstration or awards ceremony is taking place on the fairgrounds at 9 a.m., make sure your audience knows about it days ahead of time.

And while Periscope is only directly linked to Twitter, you can still drum up interest (and likely new followers) by promoting your broadcast on Facebook, Instagram, Snapchat, and any other social media platforms you’re using. You can also use these posts to invite questions from your audiences that will be answered during the live broadcast (more on that in a minute).

2.   Invite commentary and interaction. 

On Periscope, “likes” come in the form of colorful hearts that display live during the stream, and can accumulate during the 24 hours post-broadcast. This helps videos rank higher in search on the app and encourages other viewers to get involved. A major advantage of promoting your live stream before it happens is that you can invite interaction in the form of questions, requests, and more. For example, if you’re planning to Periscope a walk-through of the fairgrounds, let your audiences on social media vote on where you stop. Will you stuff your face with cotton candy? Or ride to the top of the ferris wheel for a bird’s eye view? You can even conduct a poll live on Periscope, choosing your destination based on the number of hearts each option receives.

Conducting a Q&A session is another great way to get Scopers involved with your live broadcast. Consider inviting one of the fair’s new performers or regular exhibitors to answer questions collected from your social media sites or respond to them as they’re submitted, making sure to acknowledge the contributor. Even if your broadcast is drawing in 1,000 viewers, this will create a very personal experience for the user you’re engaging with.

3.   Connect with audiences year-round. 

Even if you’re already in the midst of this year’s fair, you can still start planning for 2016. Using the advanced notice tips above, keep your audience interested and eager all year round with live broadcasts about new attractions, foods, and more. Give superfans the chance to go behind the scenes as you prep for next season, or create a series of interviews with the team that makes the fair possible. Speaking of a series, regular Periscopes can help maintain and grow your audience, so consider scheduling “episodes” each week or month and promoting them in advance.

Follow these three tips and you’ll be well on your way to an active, engaging presence on Periscope. Live social media broadcasting has so much to offer to state fairs and other large-scale events, so get creative with your content, and take cues from your audience. In addition to building loyal followers, you’ll be working towards an even larger attendance for 2016 and beyond.