Michelle’s Pick: “Respect”

Before 2002, I never would have said that Budweiser was classy. Funny, yes. They created what is perhaps the funniest radio campaign ever produced for Bud Light. But after 9/11, Budweiser classed it up and honored those who died in the 9/11 attacks in this ad that aired only once. It was one of the classiest moves I’ve ever seen. Watching it, even 10 years later, I still get a lump in my throat.