We all know how important a first impression can be. How people see your brand and how you present it are key factors in running a business. The most important piece of making a good first impression doesn’t come from the content or product itself; it comes through your logo.

What Makes A Good Logo?
While there are many design elements that scientifically make up “good design” in the creative services world, a good logo in simplified terms is one that can effectively communicate a message. Through a combination of colors, graphic symbols, and font selection, your target customer should feel a sense of relatability and comfort within the look and feel of your brand. I like to think of it in terms of “would the target customer wear this on a t-shirt, proudly?”

Why Does Logo Development Matter?
With the recent surge in e-commerce, many “start-up” brands are popping up. While they may even have a great product, you may notice that a lot of them don’t stand out or have any sort of “wow” factor. With such easy access to cheap creative services, like the design app Canva, people have been taking on design projects themselves, rather than going through a logo design company. Using the logo development templates and more may sound like a great way to save some money, but your customers can certainly tell.

A Logo Does More Than One Job
In the outdoor living industry, a good logo can do many great things for your brand. It can convey a sense of trust, brand recognition, and most importantly an expectation of quality. When selling outdoor products, quality is a huge factor for potential customers. They want to know what they are getting is going to make them happy. If you can show that your brand is an established, premium brand with just a logo, then you have made a great first impression that will last a long time.

A great logo may be all you need to enhance your customer base and get more leads. Looking to rebrand or give your outdoor living brand a new pristine look? Consider hiring a logo design company. Contact us here to get started on your logo development.