With Super Bowl 50 approaching, it’s hard not to get nostalgic for the Super Bowl ads of the past. Perhaps one of the most memorable old Super Bowl ads is Coke’s “Mean Joe Greene” spot from 1979, featured below. You can read about why it worked from the copywriter, herself.

On Tuesday night, the world watched the two stars of the commercial unite as part of a two-hour CBS special, Super Bowl’s Greatest Commercials 2016.

FUN FACT: In addition to appearing on-screen for product-endorsement, Joe Greene could be seen (as himself) in Smokey and the Bandit II a year later. (Source: imdb.com)