As 2016 comes to a close, it’s time to look ahead to what we can do better this year. How can we turn our shortcomings into opportunities? How did our marketing strategies miss the mark last year, and what have we learned from the experience? What tactics can museums and educational attractions look at to ensure that 2017 goes more smoothly?
Here Are Mascola Group’s 5 Marketing Tips for 2017:
- Get Your Research Right – Surveying your visitors is a vital step in doing effective core user research. What you find will often dictate the path your marketing campaign takes. Sometimes it can even help you fine-tune operational issues. Even if your attraction is seasonal, it’s never too early to plan for your spring or summer survey.
- Conquer Opportunity Markets – Pursuing opportunity markets can be a daunting task, but it is imperative for any organization looking to grow attendance. This guide will help you select which markets to go after in 2017.
- Fine-Tune Your Membership Packages – Membership packages are arguably the most lucrative way for museums and educational attractions to generate revenue. With this infographic, you can get an idea of what visitors want — and don’t want — out of a membership in 2017.
- Pick the Right Kind of Billboards – Billboards have long been an essential marketing tactic for tourist attractions. But should you go digital? Or stay static? This guide will help you better understand which type of billboard you should use.
- Attract Millennials – One of the biggest obstacles that every museum will inevitably face is getting millennials through their gates. Take a look at 5 museums that have successfully enticed Gen Y and how they did it. You might get some good ideas for the coming year.
We hope these tips help you ring in a successful year and wish you a happy, healthy, and prosperous 2017. Happy New Year!
