Owning a boat has always served as somewhat of a status symbol in life – especially in America. It symbolizes that an individual has achieved a certain modicum of success in his/her life (and/or career) and now he/she is ready to let everyone else know it. The tagline in this Burger Yachts ad of “How the Successful Measure Success” does a fantastic job of summing that up – even though the ad itself is fairly unremarkable, following the standard marine marketing ad formula of: copy + boat-under-run photo + logo.
FUN FACT: Of the 500 yachts built in the company’s history, there are about 250 still in service. (Source: Wikipedia)