Marine Marketing ad for Burger Yachts

Marine Marketing / Retro Ad of the Week: Burger Yachts, 1983

Owning a boat has always served as somewhat of a status symbol in life – especially in America. It symbolizes that an individual has achieved a certain modicum of success in his/her life (and/or career) and now he/she is ready to let everyone else know it. The tagline in this Burger Yachts ad of “How the Successful Measure Success” does a fantastic job of summing that up – even though the ad itself is fairly unremarkable, following the standard marine marketing ad formula of: copy + boat-under-run photo + logo.

FUN FACT: Of the 500 yachts built in the company’s history, there are about 250 still in service. (Source: Wikipedia)

 

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