While you may bathe in Benjamins
And plate every surface in gold
Your luxury marketing efforts
Are, I’m afraid, too bold

Your radio spot for Trump Parc,
Stamford’s only luxury tower
Is obnoxious in the third degree
And makes my stomach sour

Your Chicago hotel tagline*
Ain’t outside of any boxes
But may appeal to wannabes
And the world’s share of Bud Foxes

And that’s okay
I’m sure it’s fine
It obviously doesn’t affect
Your growing bottom line

But if you did more research
On the real High Net Worth crowd
I think that your campaigns would change
(And maybe not be so loud)

Trump, you’re rich, there is no doubt
One of the richest in the land
But you could be both rich and smart
If you’d just police your brand

*You’re either staying at a Trump, or in the shadow of one.