While they are most well-known for their illustrious engagement rings, Tiffany & Co. has long been a leader in the watch industry as well. Commonly given as graduation gifts, this ad attempted to capitalize on the tradition with the Class of ’66. Whereas luxury jewelry advertising typically features watches with hands set at two and ten, this ad breaks the rules in more ways than one.

The 1960s saw many traditional advertising styles turned on their heads. Iconic brands like Tiffany & Co. adapted to the changing times, creating simple, attention-grabbing ads that spoke for themselves. In this case, by wearing Tiffany & Co., everyone has a chance at becoming “Most Likely to Succeed.”

Fun Fact: Ladies aren’t the only ones who can appreciate Tiffany & Co. We all know that diamonds are a “girl’s best friend,” but one of the most famous pieces Tiffany’s makes each year is the Vince Lombardi trophy, given to the winner of the Super Bowl. (Source: Tiffany & Co.)