Appealing to those who are looking to travel in a luxurious, exciting way, this Cunard Line ad first appeared in 1960. The copy below the brightly colored image describes the lavish style that Cunard was known for, along with the great things that could be experienced onboard. Today, many cruise lines choose to advertise with videos displaying the extravagant activities and services that a ship offers. Although this ad is simple, the short, vivid, detailed description would make any reader want to book their cruise right away!
The text reads:
“There’s something fancy about headdress night aboard a Cunarder which exactly states the spirit and mood of this extra seagoing vacation to and from Europe. Everybody wins… those who participate and those who watch and applaud. Laughing, relaxed faces everywhere you look. Contagious fun. The timeless content of a great ship at sea where you are lulled by varied invitations of broad decks…the dance floor…a first-run film or friendly conversation in the lounge…cocktail fun, the exquisite pleasures of international cuisine designed to your order and served with British understanding. You find it hard to believe this complete resort vacation is included free in the cost of your Cunard crossing…and you’re already planning to travel this way again.”
FUN FACT: Cunard currently employs twin Executive Chefs, Mark and Nicholas Oldroyd. One works aboard the Queen Victoria and the other on the Queen Mary. (Source:
Cunard Magazine)
