Luxury car marketing from 1976

Luxury Car Marketing / Retro Ad of the Week: BMW 530i, 1976

While “The Ultimate Driving Machine” stands the test of time as one of the best slogans in luxury car marketing, BMW sure had a lot to say in this ad from 1976…

 

FUN FACT:  Including the Rolls-Royce and Mini brands, BMW expects annual sales of 2 million units by 2016.  (Source: egmcartech.com)

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