There are many approaches auto manufacturers have taken for luxury car advertising. Back in 1970, Cadillac chose to link the Eldorado with a care-free yachting lifestyle. This “luxury by association” tactic was often used to portray products/brands with a certain level of sophistication.

FUN FACT: In 1969 Cadillac launched the industry’s first closed cooling system, a solution to the ongoing problem of overheated engines. (Source: Cadillacforums.com)