A really well-written example of luxury automobile marketing from 97 years ago that could just as easily be a voiceover for a car commercial today:

“Luxury is something more than comfort, something more than beauty and something more than style. It is even more than a combination of all three. It lies not only in making a cushion soft; it includes arranging that cushion at angles and heights to suit the position of the body. It means more than an engine which ceaselessly propels the car; it conceives an engine which starts and stops with so little friction that one glides from motion to rest, or from rest to motion.  Luxury is sensuousness, softness, silence.”

FUN FACT:  Despite going bankrupt and subsequently being liquidated in 1938, Pierce-Arrow’s V-12 engine design was used in fire engines produced by Seagrave until 1970.  (SOURCE:  Howstuffworks)