retro ray ban ad

Luxury Advertising / Retro Ad of the Week: Ray Ban, 1979

Ray Bans never seem to go out of style. As far back as the 1940s, they were the sunglasses of choice among the celebrity set. They’re designed for the person willing to pay $100+ for a pair – or in this case, six pairs.

FUN FACT: Product placement has been a driving force in the success of the Ray Ban brand. Ray Bans can be spotted in movies like The Blues Brothers, Top Gun, Men in Black, and of course, Risky Business.

luxury advertising - ray ban

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