With the NFL season now underway and new network shows getting started, it’s an exciting time to advertise on-air. And now more and more viewers are taking to social media to participate in the conversation.

Televised award shows, including the Emmy’s that aired last night, have advertisers running spots during the show as well as interacting on social media. United Airline’s Twitter feed invited viewers to learn how 100 Emmy statuettes arrived safely to LAX just in time for the show.

Week 1 of the current NFL season inspired over 30 million Facebook posts and 15,000 tweets per minute during game high points.

And a new campaign from Pepsi featuring all 32 NFL teams aired in short- and full-length versions during Week 1.

http://www.youtube.com/watch?v=vPdJOwwiO0s

Don’t Get Preempted – work with your sales rep to make sure your spot sticks.