Social media sites like Facebook and Twitter continue to explode.  It seems that you can’t read the news today without some reference to this growing communications trend.

In response to this, companies ranging from small businesses all the way up to Fortune 100 corporations are moving en masse to establish a social media presence.

In the luxury market especially, social media is becoming an increasingly important part of the overall communications strategy.  According to a recent report, in the United States alone, 64% of residents earning at least $150,000 per year are currently on Facebook.

What does this mean for your luxury brand?  It means that your audience is embracing Facebook. Your brand should too. It also means you need to learn the best possible uses of the medium before you create a Facebook page.

Learn how you can use Facebook to help expand your luxury brand.