The attraction of any destination is the “more.” This ad piques travelers’ curiosity by packing everything Mexico has to offer into four words: “There’s more to do.” From the swimming, shopping, and celebrating suggested in the call to action, this advertisement attracts the “doers” and challenges them to take on Mexico. The ad makes another smart international tourism marketing move by reminding travelers of the major events coming to Mexico – the 1968 Summer Olympics and the 1970 FIFA World Cup – just in time to plan their next vacation.

FUN FACT: Adidas first became a corporate sponsor of FIFA in 1970 and began making official game balls for the tournaments. They retain that contract until 2030. (Source: U.S. News)