It doesn’t take much to sell Italy, however this ad goes to great – and unnecessary – lengths to spell out all the country has to offer, coupled with generic, indistinct visuals. The truly unique selling point lies buried in the last line of copy: “The art of making you smile with the warmth, the joy of living, that is so typically Italian.” Marry this image with the art of hospitality and you have an international tourism marketing message that’s bound to inspire some serious wanderlust. 

FUN FACT: With 46 million visitors annually, Italy is the fifth most visited country in the world. (Source: Eupedia)