Fair season is in full swing, and this year your major audience might not be who you think. With an estimated spending power between $29 and $143 billion, Zillennials are eclipsing that of the Millennial generation before them. And believe it or not, an agriculturally-based tradition like a state fair has a lot going for it when appealing to this demographic. But don’t just take our word for it—put it into action with our top six ways to get Gen Z to the fair:

Want to learn more about how to get Gen Z to the fair—and make them raving fans? Check out the full article here.