I came across the ad below in the new issue of Wired magazine and was immediately intrigued. I spend the majority of my day happily immersed in Adobe products so I was interested to find out more.

Going to the call to action url from the ad took me to a landing page that is pushing Adobe’s Digital Marketing Suite, which Social is a part of. The video here gives a brief overview of the program stating that the key parts to Adobe Social are monitoring and measuring your brand’s presence across multiple social platforms (specifically, Twitter, Facebook, Pinterest and Google+). From the overview video, the tools seem great. They gather your most active users from across all platforms and put them into an influencers list. And they track the most popular terms from users’ comments and show which of your posts and tweets are actually generating click-throughs and actual sales.

Digging a little deeper I found this article on Mashable. It looks like this past March Adobe combined its own internal efforts on its program SocialAnalytics with the purchase of the company Efficient Frontier, a company known for its work in buying and selling Facebook Ad space. The same article also reviews Google’s new foray into the social analytics space – Social Value – a free but less robust option.

That all sounds great. But the big question is: how do I sign up?

There is a distinct lack of information on how to purchase or sign up for the digital suite. I read the ad, I viewed the information on their landing page and even dug deeper into their full site. But nowhere can I find a “buy now” button or even a price structure for the Adobe Digital Marketing Suite! On every page I am directed to contact a sales representative by contact form or by phone. I guess I’ll follow up with more for you when they get back to me. Tick tock…