If you own a business, you hang on every word uttered by business media. And it’s confusing.

The sky is usually falling. And then it’s not. Spending us up. Then down. Then up again. Spending is up, but confidence is down. A roller coaster ride that never seems to end.

It’s enough to make any marketer’s head spin.

But one thing that’s remained relatively constant is e-commerce. When people spend, many are spending online. And their spending continues to rise. As indicated on this infographic posted on mashable, this is a trend that should continue well into the future:

If you sell something that people can buy online, and your site is not e-commerce enabled, it’s probably something you should start discussing with your marketing team. It is a big investment of time and money, but it is also the future. And time waits for no brand.