If you’ve ever visited quaint, small-town destinations like Boothbay Harbor, or walked the city streets of say, Boston, in search of something different and hip, then you know the appeal of one-of-a-kind, independently owned shops. Sure, some are kitschy and filled with the same sweatshirts and refrigerator magnets you just saw in the last shop. But others are treasure troves of unique gifts, often crafted by local artisans.

More than just quality products and a personable, home-grown atmosphere, these small businesses represent community, and should be supported for their service and dedication, especially with large corporations posing more of a threat every day.

But there are some corporations that play nice. Target is one of them. Well versed in collaborations like limited time designer fashion lines, Target has introduced what it’s calling “The Shops at Target,” giving five small businesses from around the country the opportunity to sell goods at the corporate venue.

Not only is Target opening its doors in support of small businesses, it’s giving customers more options, and the chance to invest in products from cities like San Francisco and Miami.

Let’s face it: Target isn’t going to lose money by giving these shops shelf space. If anything, it’s going to bring in more customers who will spend more money. But the featured local shops and the brands they offer will hopefully experience a whirlwind of change. And they can in turn spread the word about their own communities and their small biz brethren.

Rather than simply co-existing in a marketplace, it’s effective when businesses – both small and large – find ways to support each other, whether that means filling in each others’ gaps, co-op advertising, or raising awareness for a fellow brand.