On October 16, US Airways officially merged with American Airlines, ending the brand’s 76-year lifespan. From a creative standpoint, US Airways has historically struggled to generate compelling, eye-catching ads, despite several rebrands over the years (more on that below). Case in point being this bland USAir ad (its third brand incarnation) from 1984.

Source: Pinterest

The history of US Airways is a long and rocky one. It started out in 1939 as All American Aviation, a national airmail carrier, before being transformed into a passenger airline under the name All American Airways ten years later. And the changes, renamings, and rebrandings continued, as you can see in the brochures below.

Source: Airline Timetable Images

And while US Airways has now flown its last flight and retired a history of bland ads (“USAir begins with you,” anyone?), its new parent company has had its fair share of advertising faux pas, too.

FUN FACT: Over the past 14 years, the United States’ 10 major domestic airlines have been minimized to 4 due to mergers. Today, the remaining Big 4 are comprised of American, Delta, United, and Southwest Airlines. (Source: CNN)