The iconic “Got Milk?” slogan has reached its expiration date, after a long and highly popular shelf life of over 20 years (I had to do it). Today, The Milk Processor Education Program unveiled the future of national dairy marketing – “Milk Life”.
The overall messaging of the new campaign is similar to that of the iconic “Got Milk?” efforts, touting the nutritional benefits of Milk as a part of a healthy diet. It’s hard to predict the consumer reaction to the change, as the “Got Milk?” tagline has been on this earth longer than a quarter of most Americans.
Will “Milk Life” move you to put down that carton of OJ and pick up a glass of dairy goodness? Check out the video and let us know what you think.
John Paul Grego
25 Feb, 2014 - 17:24 pmAd Girl, I couldn’t agree more. I also think today’s educated and often lactose-intolerant consumer realizes that Milk may not always be the healthiest option.
If I’m going to be active, a tall glass of whole milk is the last thing I want to drink. However, if I’m looking for someplace to dunk my Oreo’s – then yes please!