Consumers are starting to abandon their desktops and even laptops in favor of Tablets like the iPad and whatever all those other ones are called.
I am one of these consumers. Unless I need to type up a document for work, I am sitting downstairs using my iPad, which affords me instant satisfaction, while my clunky, un-portable, old desktop sits upstairs, a thick layer of dust slowly making a home atop its monitor.
If you’re a marketer, that means – at the very least – you need to make sure your website looks pretty good on a Tablet. But it also means there are other opportunities for usage you may have overlooked. Just think of how great your sales team would look with a weapon like this in their arsenal for face-to-face meetings (think demo).
The good news is that all those banner ads about surfing the web in your underwear will become obsolete (if they haven’t already).
As you continue into Q2, think about what kinds of challenges and opportunities the Tablet world creates for your brand. When you do, you’ll be a step ahead of your competitors.