I know, I know. Everyone is excited about Google+. ClickZ has pointed out many reasons why brands should be jumping in head first – chief among them, a pretty impressive growth rate that apparently has Mr. Zuckerberg shaking in his shoes.

But wait a minute – didn’t Google just tell us they don’t want brands creating profiles on Google+ yet?

Apparently, so many brands are chomping at the bit to get their message out that Google is promising to get businesses on faster than originally planned. And in the meantime, they recommend – in so many words –  picking someone reliable to use his or her individual consumer account as the face of your brand.

I don’t know about that.

While it’s a good idea to play around a bit and start thinking about a strategy for using Google+ to engage your consumers, I wouldn’t recommend engaging people (at least in this medium) under the name of an individual – even if that individual is the CEO.

The reason is simple: A brand is so much more than one person.

Besides, don’t you want to wait and see all the tools Google is going to give you to make this a smooth, enjoyable ride for both you and your consumers? How can you create a solid strategy if you don’t even know which tools you’ll have at your disposal?

Before you go recklessly spreading your content around, stop. Focus. And do this thing the way you know it should be done.