The offices here at Mascola Group are littered from floor to ceiling with vintage advertising memorabilia and antiques. The other day, I stumbled upon an old salesman’s sample book from the Superior Match Company of Chicago, IL. The spiral-bound book, dating from the 1940’s or 50’s, contains samples of a wide variety of matchbooks that Superior produced, along with a series of helpful hints for the company’s salesmen to use as they approached potential clients. As I opened the book, I came upon their “key to successful advertising”:
Advertising should never be done haphazardly…but on the contrary, planned carefully.
50+ years later, that statement couldn’t be any truer. While the vehicle of choice for your advertising may change over time, careful planning is your best asset when it comes to advertising and promotions. Don’t believe me? Go grab a smoke and think about it.