Anheuser-Busch has produced some of the most iconic holiday ads of all time, and this 1987 Budweiser Christmas commercial is no exception. I remember seeing this ad on television year after year growing up, along with the warm feeling at seeing the Clydesdale horses proudly march through the snow (complete with a freshly-cut tree on top of the wagon). The :30 ends with a shot looking out through a picturesque window at the horses trotting by, followed by the simple “Happy Holidays” message from the King of Beers.

I have to hand it to tried and true brands like Budweiser that believe enough in their product and its brand appeal to run a classic spot like this one every Holiday Season for so many years.