According to the “State of the U.S. Online Retail Economy in Q4 2010” report issued by comScore, e-commerce sales are on the rise among individuals with $100k+ income.

If you’re targeting an affluent customer base, you must be prepared to capitalize on this growing consumer confidence by asking these questions:

1. Is my website set up for e-commerce?
2. Is it set up for optimal viewing and purchase?
3. Is my company doing the right combination of targeted outreach and strategic communications to get people to the site?

Learn how you can increase sales and awareness for your luxury brand.