Mascola Group

Dux Beds, Your Radio Spots Are Funny

Not because they are supposed to be, but because every time I hear them, I can’t help but think of famous SNL alum, Molly Shannon.

Those of you who listen to CBS radio have heard spots for Duxiana fairly frequently over the years. In the past month or so, they’ve introduced these new spots, which are essentially a semi-husky voice that I’m assuming is supposed to represent some kind of level of indulgence. But it comes across hollow at the very least, and funny, if you’re familiar with Molly Shannon. If you’re not, now you are:

The voiceover for what is supposed to be one of the best beds in the world (and not cheap at $5,000-$7,000 for a showroom model) is trying so hard to sound luxurious. But from everything I’ve heard and read about Dux, it is luxurious. And the VO needs to live up to it.

Now believe me, I know it’s hard. Finding that talent that sounds real, like she’s your friend, but also not too casual for a luxury band, and maybe a little sexy – that’s no easy feat. But it can be done. Like in this 2008 Cadillac TV commercial featuring Kate Walsh:

I realize someone like Kate comes with a hefty price tag, but when you sell one of the world’s most expensive beds, I’d imagine you could make some room in your budget for a celeb spokesperson (one that’s a little more charming than Pat Summerall or fake Molly Shannon).

After all, your beds are fit for Superstars, aren’t they?

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5 Comments

  1. Linda
    Linda
    28 Feb, 2012 - 17:55 pm

    I thought it was Angie Harmon doing the commercials! Sure sounds like her to me.

    reply
    • Michelle Yue
      Michelle Yue
      28 Feb, 2012 - 20:06 pm

      Linda, you very well may be right! It does sound like her quite a bit. I still can’t get Molly Shannon out of my head every time I hear it though. It just sounds over-acted to me.

      reply
  2. Kathy
    Kathy
    07 Mar, 2012 - 19:57 pm

    I thought it was Angie Harmon, too.

    reply
  3. Marcie
    Marcie
    15 Mar, 2012 - 02:13 am

    Me too! Gotta be Angie and I think her voice-over fits perfectly.

    reply
  4. victor
    victor
    25 May, 2012 - 19:11 pm

    I find her voice obnoxiously annoying and I turn the volume down when she’s on. The content of information she’s given to read is equally obnoxious and cheesy as well. I’ll stick with my old tempur pedic foam mattress. If I buy a bed, it wont be because of her voice…

    reply

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