Speaking to the obvious: the travel and tourism vertical has had a rough go of it over the past two years. With the onset of the global pandemic, most consumers were either unable or unwilling to dine out, travel or visit their favorite locales. However, according to Google, we may be starting to see positive signs that things are beginning to turn around.

In a recent blog, the Google Ads Research and Insights team released some interesting findings with regard to people’s search queries over the past twelve months. In it, they revealed significant upticks in certain search terms, indicating that users are, in fact, beginning to think about getting out in the world again.

Some highlights included:

One thing is clear from this data: Consumers are looking for things to do. They want to get out. They want to travel. They want new experiences. They want to get back to “normal” (or as close as they can.)

Is your brand ready? If not, it might be time to start thinking about dusting off that specials menu and making sure the “open” sign is plugged in. (And, if you don’t have one already, maybe develop a pet-friendly policy.)

Oh, and if you’re looking for some help with just how to kick the marketing for your destination or lifestyle brand into high gear, we can help with that. 😉 Contact us today.