What I like about the Coca Cola Red Balloons commercial is its simplicity. While the ad technically just tells the story about Coke’s guerilla-style “Red Balloons” promotion, the methodology they use to share Coca Cola is very innovative and a great way for people to interact with the brand. The family friendly feel of the promotion is completely in line with the brand’s core values. And it also builds awareness and spreads holiday cheer – two things that Coke has excelled at for decades. In fact, Coca Cola proudly takes credit for reinventing Santa to be the round, jolly, red-faced legend that we still revere today.