In honor of the return of football season (and glorious fall weather), quench your thirst with this 1984 retro ad from Gatorade. Today we are all familiar with Gatorade’s famous tagline, “Is it in you?”, but did you know that back in 1984, the isotonic beverage was pushing the slogan “Thirst-Aid?” The phrase only stuck around for a few years, however, until Gatorade lost a legal battle over the slogan.

FUN FACT: Establishing a partnership in 1983, Gatorade is the longest running sponsor of the NFL. (Source: Sponsorship.com)