If you were following along at yesterday’s Apple event, or have since hunted for details about the tech giant’s latest offerings, then you’ve likely seen their new ad for the iPhone 6S. Now, I’ve heard that imitation is the sincerest form of flattery, but does it hold true when you’re copying yourself? Apple’s advertising has had a few hits and a few more misses in the past several years, but pulling from past campaigns has really got me scratching my head. Perhaps it’s time to hit the refresh button?

FUN FACT: When the highly anticipated Apple III failed in 1980, its predecessor Apple IIe returned to the market and became the longest living Apple model in history. (Source: Wikipedia)