Every year around October, my mailbox starts filling up with dozens and dozens of holiday catalogs. And when it comes to clothing, I often can’t tell one book from the next (ahem – LL Bean and Land’s End).

But this year there was a standout – Brooks Brothers.

While it is filled mainly with the typical gorgeous photos of WASP-y families donning cable knit and cashmere, there are a few notable differences. The cover has no said WASPS, just a beautiful, painted Christmas scene – could be Courier and Ives. There are three full spreads devoted to asking customers to help support St. Judes. And most notably, there are the travel and entertainment packages.

Yes, you read that right.

We’re talking about a summer weekend in Newport, complete with private tours, tennis at the Hall of Fame, and VIP admission to the Newport Flower Show cocktail reception at the Rosecliff (I’ve always wanted to sip a cocktail in one of those mansions). A night of jazz at Lincoln Center with Wynton Marsalis plus cocktails and dessert with the orchestra afterward. There’s the St. Andrews Links Experience, The Kentucky Derby Experience ($10,000 per couple), the list goes on. And with all the trimmings. Limited availability, of course.

I am admittedly more of a Maxxinista than a luxury shopper, so the only reason we get any Brooks Brothers collateral or direct mail is because my husband bought me a suit from them last Christmas. Following the purchase I received an “exclusive invitation” to receive 20 percent off at their stores, an offer that I found advertised to the entire world on their home page. And at that point I had written them off as a luxury brand on the way to major dilution.

But this catalog proved me wrong. They know their audience and they are upholding their brand just the way they should.

Bravo Brooks Brothers. I may not be your target audience, but if the rest of your distribution list has at least double my household income, you’re on the right track. I’ll just sit here and salivate while 20 lucky souls get to relive the Gilded Age in Newport.

Seen any other catalogs that get the luxury market right? Let me know in the comments section.