With the 2013 holiday season upon us, an onslaught of tv commercials, radio spots and in-store promotions are vying for our attention. But I’ve already discovered the best promotion of this season, possibly of all time. Before I get into details, let me first ask, who doesn’t love a cheesy Christmas sweater?

Made famous in part by movies, television and at least one father, uncle and/or distant cousin, the cringe-worthy fashion faux pas has become a holiday staple. This year, Coke Zero is jumping on the bandwagon with their Coke Zero Sweater Generator.

The online app invites you to create your own piece of holiday awesomeness by selecting the cut, color, pattern and festive designs. Once your masterpiece is complete, you are encouraged to share it on social media where your friends can vote for their favorites. The top 100 sweaters will be produced and sent to their designers to wear proudly all season long.

This social media tie-in is a great way for Coke Zero celebrate a fun holiday tradition while also driving traffic to their heavily branded website. A genius way to get an enthusiastic group of people to become social advocates for their brand. Take a look below at my creation and please, vote for me!