What do you do when you cross a marketing agency with over 35 years of success, the fourth largest event in the country, and a partnership that has lasted nearly 15 years?
Award-winning marketing campaigns for The Big E!
We’re proud to announce that this year, Mascola Group took home an armful of prizes from the 2023 International Association of Fairs and Events (IAFE) marketing competition. That includes First Place for The Big E’s brochure and Second Place for overall marketing campaign, digital advertising video, and online advertisements.
And this was more than a big year at IAFE. Thanks in part to our outstanding creative and paid media expertise, 2023 saw record attendance for The Big E, with fairgoers traveling flocking to enjoy the food, rides, agriculture, and music.
The award-winning marketing campaign that helped those numbers happen was “The Real Big E.” It was an effort across physical and digital media emphasizing the fair’s larger-than-life rides, food, animals, and family fun.
To bring it to life, we used a dynamic marketing strategy that included:
However, none of this happens without a relationship built on honesty, accountability, reliability, and trust. Fortunately, that’s what we’re all about. Over the years, the team at The Big E and the Eastern States Exposition have become true friends because our team approaches marketing from a place of integrity. We bring passion to our work every day while always ensuring our work for and interactions with clients are strategic, honest, and reliable.
If that sounds like the kind of relationship and award-winning marketing you need from your agency partner, contact us to see what Marketing with Integrity can do for you.