One of few airline marketing campaigns in the 1940s that highlighted the destination and not the service onboard. Smart move.

FUN FACT: The story of a little fish swallowed by a big fish, which was swallowed by a bigger fish, and then ultimately spit back out again, Continental was originally in the business of air mail service as Varney Air Lines. Varney was then bought buy Boeing, which merged with Pratt & Whitney in 1929, forming the United Aircraft and Transport Corporation. Five years later, the Air Mail Act was passed, and UATC was separated into three companies: Boeing, United Aircraft (which eventually became United Technologies), and United Air Lines. (Source: Wikipedia)