While the use of mobile devices among affluent consumers is steadily on the rise, a recent study has shown that they still prefer computers over mobile for online shopping.  The study, conducted by Unity Marketing, showed that the affluent are primarily using their mobile devices “for connecting with friends on Web sites such as Facebook and Twitter or researching local restaurants.”

Is this surprising? Not really.  What it does do is reinforce the importance of a strategic online/offline communications plan designed to drive affluent users to your website.

Having one or two pieces is not enough. All of your touchpoints should be connected seamlessly so that consumers encounter your brand when and where they are most likely to engage exactly the way you want them to.