I saw the new Acura RLX commercial on TV the other night, and I must say I love the concept but the payoff fell flat. Overall, the spot pokes a little fun at the use of the term luxury by applying it to everything from bedsheets to sugar cubes. But when the hero steps into his car everything seems a little less luxurious compared to his new Acura RLX… love it!

But, pay off how great the Acura is they use LED headlights and precision steering as the talking points?! Not exactly features I think about when it comes to luxury, I’ll give you the steering cause this results in a smooth luxurious ride, but headlights?! Not doing it for me. If you go to the website, you can see the full list of features, several of which say luxury a bit better, like the multi-perspective rearview camera and the blind spot info system. Extras that your average car doesn’t throw in.

I hate to nitpick because overall it’s a great concept for a TV commercial and definitely worth watching.