We’ve all heard about too many cooks in the kitchen, design by committee, yada, yada, yada. And yet so many people in the world of marketing avoid these important pieces of advice. Here is an old but fun video to remind us of what can happen when we try to be too many things to too many people.

Have a committee meeting coming up? Cancel it. If you know your core audience, you have all the information you need. If you don’t, it’s time to start doing some research. Let us know if you need any help.