Mascola Group

Meet Mascola Group

Mascola Group is an independently owned destination, event, and lifestyle marketing agency in New Haven, CT. 

Since opening in 1987, our priorities have remained the same: our clients, our people, and the long-term partnerships we build together.

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How We Work

Our work is rooted in strategy, collaboration, and accountability. Everything we do, from analytics and creative to web, social, and PR, is created and managed by one team.

We also believe in right-sized partnerships. That means everyone on the team works on your account—no unexpected hand-offs or playing email tag with unfamiliar account managers. Just a group of people who are invested in your success, responsive when you need them, and honest enough to tell you what you need to hear.

Most importantly, we enjoy our work, our clients, and each other. We like to think that shows in the work we do.

SEE WHAT WE DO

Before there was an agency, there was a barbershop.

Mascola Group’s founder, Chuck, grew up in New Haven’s Annex neighborhood. It was there, watching his father work as a barber out of the family brownstone, that he learned the foundations of a successful business: thoughtful service, consistency, and long-term relationships. Over the years, his father built a loyal customer base rooted in a deep connection to the community and trust earned one interaction at a time.

That’s the business Chuck set out to build when he opened Mascola Group in 1987. Not the barbershop (obviously), but the principles behind it.

For nearly 40 years, we’ve worked out of that same New Haven brownstone. Throughout the office, you’ll find vintage radios, old storefront signage, and advertising artifacts. They aren’t just there for nostalgia’s sake, but as reminders that while the media landscape evolves constantly, the fundamentals of good marketing endure: understanding people, earning trust, and giving them a reason to act.

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