The latest major player in the world of social media marketing was announced by Facebook on Thursday: Instagram will now be offering a video sharing option. This addition to the popular picture editing and sharing app is assumed to be in direct response to the creation of Vine just a few months ago. Vine is owned by Twitter and has become increasingly popular among both consumers and marketers.

The key difference is that Instagram offers video sharing for up to fifteen seconds, while Vine only allows for six seconds. If you have a quick story to tell, but it doesn’t quite fit in a 6-second slot, now you have a place for it. Another difference is that Instagram videos are sharable in more places, so your audience can take your video message to pretty much whomever they choose. Instagram is also offering filters for the videos, which are already beloved by many Instagram photo users. This allows a little more room for creativity, but more so among social users than among brands, who have access to design teams and can therefore create graphic treatments well beyond the realm of filters.

There are a few other differences, as well. This comparison chart from TechCrunch.com spells them out for you: