At its core, transportation is functional: whether it’s trains, busses, cars or planes, it gets us from here to there. When you’re looking to build a story around a system, however, you need branding development services that make your transportation system the bridge between where your passengers are and where they’re going—literally or otherwise.
That’s what New Haven’s Union Station was looking for when they approached Mascola Group for help. In addition to being one of the region’s historic transportation hubs, the station is also one of the nation’s busiest, an endpoint for the busiest commuter rail line in the whole United States.
When the time came for the station to evolve with new construction and new offerings, the station needed Mascola to be the transportation marketing agency that could build its brand as a contemporary destination that can help travelers, professionals, and academics and local business get where they want to be.
The first phase of our branding development services demanded a space where anyone could discover what the new Union Station was all about. This meant a transportation website design that told each facet of the iconic destination’s story—where Union Station was headed, the improved services one of the nation’s great transportation hubs would offer, the positive impact it would have and how the regional community could be part of the journey.
Following the transportation website design, our creative team developed signage and messaging to promote this brand story on location in the Union Station terminal. Across multiple assets, our team developed messaging for each facet of the station’s contemporary brand story, including the opportunities for retail and dining partnerships, the spaces available for corporate and academic entities and the stations commitment to a safe and positive travel experience.
Our ability as a transportation marketing agency to unify, express and launch Union Station’s updated branding has been overwhelmingly positive—since launch, our creative and development for the station’s enhanced transportation website design has generated a 125% growth in site traffic, as well as a 152% increase in organic search.
Mascola’s relationship with Union Station has also deepened. What began as a reintroduction of one of America’s historic transportation hubs has evolved into a partnership driving not only toward economic development, but also toward changing travelers’ perception of New Haven’s value to consumers, businesses and all of Connecticut.
This is what a truly effective transportation marketing agency can achieve. Are you ready to experience Mascola’s level of branding development services for your needs?
