For about .5% of the country alcohol is about taste. For the rest of us, it’s about getting hammered with our friends, or as Cointreau put it so eloquently in 1975: The Art of Lingering.
FUN FACT: In 1899, only three years after the introduction of motion pictures, Cointreau released the first advertising film, which featured the iconic Pierrot clown character. (Source: Cointreau.com)